This Policy applies as between you, the User of this Website and Fairytale Endings Limited (“we”/ “us”) the owner and provider of this Website. This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
means collectively all information that you submit to the us via the Website. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;
means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in Clause 12;
“Fairytale Endings Limited”
means our company 54-56 Ormskirk Street, St Helens, Merseyside, England, WA10 2TF;
“UK and EU Cookie Law”
means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
means any person that accesses the Website; and
means the website that you are currently using (www.fairytaleendings.co.uk) and any sub-domains of this site unless expressly excluded by their own terms and conditions.
2. Scope of this Policy
This Policy applies only to the actions of Fairytale Endings Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
3. Data Collected
Without limitation, any of the following Data may be collected by this Website from time to time:
3.2 delivery address;
3.3 contact information such as email addresses and telephone numbers;
3.4 demographic information such as post code, preferences and interests;
3.5 financial information such as credit / debit card numbers;
3.6 IP address (automatically collected);
3.7 web browser type and version (automatically collected);
3.8 operating system (automatically collected); and
3.9 a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected).
4. Our Use of Data
4.1 Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties. This does not include our affiliates and / or other companies within our group or any third party carrier engaged to deliver your orders.
4.2 All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. Fore more details on security see Clause 11 below.
4.3 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
4.3.1 internal record keeping;
4.3.2 improvement of our products / services;
4.3.3 transmission by email of promotional materials that may be of interest to you;
4.3.4 enabling payments for our products and/or services;
4.3.5 contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website.
5. Third Party Websites and Services
We may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services may have access to certain personal Data provided by Users of this Website.
6. Links to Other Websites
7. Changes of Business Ownership and Control
7.1 We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our businesses. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
7.2 In the event that any Data submitted by Users is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.
8. Controlling Use of Your Data
8.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
8.1.1 use of Data for direct marketing purposes; and
8.1.2 sharing Data with third parties.
9. Your Right to Withhold Information
9.1 You may access certain areas of the Website without providing any Data at all. However, to use all features and functions available on the Website you may be required to submit certain Data.
10.1 Data security is of great importance to us and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
10.2 It is acknowledged that no method of transmission over the internet or electronic storage is 100% secure.
11.2 By using this Website you may receive certain third party Cookies on your computer. Third party cookies are those placed by websites and/or parties other than by us. Third party cookies are used on this Website for advertising or payment services. These cookies are not integral to the services provided by the Website.
11.3 All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
11.4 Before Cookies are placed on your computer, subject to sub-Clause 11.5 sub-Clause 11.7, you will be presented with a message requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
11.5 Certain features of the Website depend upon Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”.
11.6 This Website uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. This, in turn, enables us to improve the Website and the products and services offered through it. You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website, it does enable us to continually improve our business.
11.7 The analytics services used by this Website use the following Cookies:
Name of Cookie and Purpose
observes what user looks at and can be used for pop up advertising
remembers what has been bought
remembers what is in the wishlist
11.8 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
11.9 You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
11.10 It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
13. Changes to this Policy
We reserve the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.